Terms & Conditions

2. Nature of Services

 

Authority Labs provides structured off-page SEO services, which may include:

 

• Keyword strategy and targeting

•  Anchor text strategy and distribution

• Backlink acquisition and implementation

•  Landing page recommendations

• SEO insights and reporting

 

All services are delivered as part of a structured SEO system designed to improve website authority and search visibility.

 

3. No Guarantees

 

While our services are designed to improve SEO performance, we do not guarantee:

 

• Specific keyword rankings

• Search engine positions

• Traffic increases

• Leads, sales, or revenue outcomes

 

SEO results depend on multiple external factors including search engine algorithms, competition, industry conditions, and website quality.

 

4. Service Delivery

 

• Work begins once payment has been received and onboarding is completed.

• Delivery timelines may vary depending on the selected package and scope of work.

• Delivery is considered complete when the agreed services (including implementation and/or reporting) have been fulfilled.

 

5. Client Responsibilities

 

The client acknowledges and agrees that:

 

• They are responsible for implementing on-site recommendations unless otherwise agreed

• They are responsible for publishing any content or blog assets provided

• They must provide accurate information during onboarding

• Website access or cooperation may be required for optimal results

 

Failure to meet these responsibilities may impact outcomes.

 

6. Payments & Refunds

 

• All services are prepaid unless otherwise agreed

• Due to the nature of digital and SEO services, all payments are non-refundable once work has commenced

• No partial refunds will be issued for work already completed or in progress

 

7. Limitation of Liability

 

Authority Labs shall not be held liable for:

 

•  Any direct or indirect losses

• Loss of rankings, traffic, or revenue

•  Website penalties or algorithm changes

• Any outcomes resulting from the implementation (or lack thereof) of recommendations

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All services are provided on a best-effort basis.

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8. Third-Party Factors

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We are not responsible for:

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•  Search engine algorithm updates

• Actions taken by third-party platforms

•  Hosting, CMS, or technical website issues

•  External factors beyond our control that may affect SEO performance

 

9. Intellectual Property

 

•  Any strategies, systems, templates, or frameworks developed by Authority Labs remain our intellectual property

• Clients retain full ownership of their website and content

 

10. Communication & Approval

 

•  By submitting onboarding forms or approving work, you authorise Authority Labs to proceed with implementation

• Communication will primarily take place via email or agreed channels

 

11. Modifications to Services

 

Authority Labs reserves the right to:

 

•  Adjust or refine strategies based on performance or best practices

• Update service methodologies in line with industry changes

 

12. Termination

 

We reserve the right to terminate services if:

 

•  The client breaches these terms

• There is misuse or abuse of services

 

No refunds will be issued in such cases.

 

13. Governing Law

 

This Agreement shall be governed by and interpreted in accordance with the laws of South Africa.

 

14. Acceptance of Terms

 

By purchasing or using our services, you acknowledge that you have read, understood, and agreed to these Terms & Conditions.